OSM and Bombino Express: Bombino Express Fast-Tracked Customer Success by Partnering with OSM Worldwide

What We Achieved:

  • Offered competitive rates for an extremely price-sensitive market of eCommerce customers
  • Onboarded within two weeks of signing the contract
  • Reduced returns by providing proactive error detection of mislabeled packages as they entered the network

Overview of Bombino Express

For more than 30 years, Bombino Express has provided courier services for international, domestic and intra-city parcels worldwide. Its founding promise to provide swift, safe and secure service has allowed them to grow from a humble storefront to a global logistics network connecting over 150 countries and delivering more than three tons of material every day.

Previous Carriers Endangered Customers’ Reputations

One of Bombino Express’s most important customer categories is online marketplace sellers. These customers need consistent, rapid, on-time delivery to maintain their ratings and visibility. Previous carriers had a 93% delivery success rate with slow tracking visibility. At the same time, the requirement to sort shipments into separate gaylords by service added manual labor, error risk and surcharges to every shift.

“We always had to segregate air and ground … and if it was mixed up, they would charge us more,” says CEO Palvesha Desai. “Each time there was a mistake, there was a charge.”

Poor service from legacy carriers endangered Bombino Express’s margins and its customers’ reputations.

On-time Delivery Rates Made the Decision Easy — OSM Made Onboarding Fast

Bombino Express identified OSM Worldwide based on its 98% delivery rate — a 5% improvement over its existing carrier. Once the company made the decision to switch to OSM, it was surprised at how fast and easy it was to get started.

“The integration timeline was really important for us,” says Desai. “Onboarding was within two weeks. We’ve never gotten started that fast before.”

With OSM in place, Bombino Express’s customers saw immediate benefits. “OSM gives us tracking as soon as the label is created,” says owner Pakshan Latiwala. “My sellers were looking for this service, and we couldn’t get it in the past.”

OSM Worldwide Equipped Bombino Express for Success

Switching carriers means more than signing a contract; it means addressing the operational details that make a new partnership actually work. When Bombino Express switched to OSM, it had to rethink some core processes. OSM’s account team didn’t leave them to figure it out alone.

The results were evident from the start. By consolidating all shipments into a single gaylord, regardless of service level, Bombino Express cut its packing-out process from three pallets down to one or two, eliminating sorting errors and the surcharges that come with them. “We increased our efficiency by switching over,” says Latiwala. “That’s another hidden benefit we gained.” OSM didn’t just onboard Bombino Express, they built the foundation for a faster, leaner operation.

OSM Worldwide’s domestic shipping labels are built to spec — engineered to meet specific shipping guidelines that ensure every package moves through the network quickly, accurately and without delay. For Bombino Express, having access to OSM-compliant labels meant one less operational variable to manage. According to CEO Desai, small things matter. “Every label printed is a guarantee that the package is set up for a successful delivery from the start.”

Customer Success Is a Passion at OSM Worldwide

For Bombino Express, fast answers aren’t a luxury, they’re a business requirement. Its customers expect fast responses to tracking inquiries. OSM’s regional sales manager, Kim Frieders, made that possible. Every question received a timely answer. Rather than waiting for problems to surface mid-shipment, OSM’s team proactively identified errors before packages ever entered the network — something Bombino Express had never experienced with a previous carrier.

“I loved meeting with Bombino Express, asking many questions and truly understanding their initiatives,” said Frieders. “Together, our teams developed solutions that simplified their operations, accelerated deliveries and provided the data and visibility they needed to better serve their customers.”

Bombino Express Is Growing and OSM Is Keeping Up

Today, Bombino Express is focused on rapidly growing its operation — not worrying about whether its logistics partner can deliver. Says Desai, “Having this safety net has really helped us. It’s a big confidence booster.” OSM is proud to have earned 80% of Bombino Express’s eligible business. When your shipping just works, everything else moves faster.

 

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Want to read more? Check our case study with Encompass Elements. Our partnership with the direct mail and fulfillment services provider delivers competitive pricing, adapts to handle large swings in demand and has remained strong for more than seven years.